An Affiliate Business, Internet Marketing Online Article

Before you start a new business whether online or offline, the first thing you should do is to find out if you are cut out for the business. A lot of people have jumped into an affiliate business, internet marketing online with out really determine their ability as well as what it takes to succeed in the business. No doubt affiliate marketing is one of the most lucrative businesses in the history of the web, little wonder so many people want to associate their selves in this business model.

In an affiliate marketing business, you sell product via the internet and earn commission for every sales.

Below we are going to take a look at what it takes to succeed in this kind of business.

1. Computer Skills – Although you don’t need to be a computer programming genius before venturing into this business, many people who started affiliate program do not have the skills but you do need basic computer knowledge to be successful as an affiliate marketing associate. You will need to be able to build your own site as well as feature your products for sale on the site.

2. Internet Marketing Skills – Having internet marketing skills is not a must when getting started. The internet is a great tool/source for such information. You can do some research and learn what you can about different marketing techniques you can use to advertise the products you choose to sell and if you are fortunate the affiliate business internet marketing online company you sign up with will offer you an extensive training for free. Some of the internet marketing techniques you can utilize are article marketing, forums, social networking sites, email marketing and many more. Each method you learn will only help to ensure your success.

3. Perseverance – Lastly you need to be committed to success. You must accept that becoming an affiliate marketing associate is not a day’s job. You must be dedicated to the task of marketing your product. A lot of people tend to relax simply because they do not have the watch eyes of the boss in affiliate business internet marketing online. Sadly, quite a large number of folks often get their own business started and then give up before really giving it a fair chance to succeed. If you want to be successful in any endeavor, you will have to adopt hard work, God and patience in your life.

These are some little tips on how to help you get started on a smooth ground. Before quitting your day job you would want to consider working your new business on part time basis. This will give you the opportunity to determine if you are cut out for an online job.

Small Business Servers – A Need For Change

Many small businesses don’t have an IT department or anyone experienced enough to handle even basic IT tasks like backup, system restoration, patching or updates. In most cases, they rely on a local business partner (typically an IT consultant or local IT support company) to handle these tasks.

Unfortunately, many small business IT solutions on the market today exacerbate the situation. Their complexity…

  • requires the need for ever more powerful hardware
  • results in frequent system crashes and downtime for upgrades
  • compounds security problems
  • necessitates frequent system restorations
  • increases the investment in resource to upgrade systems and fix problems

Whats needed is a new generation of ‘small business servers’ that deliver all of the essential IT & technology services for smaller businesses but without the usual costs or hassle.

Challenges in supporting micro and small business customers

To stay in business small businesses need help with basic IT chores, which are becoming more mission critical than ever as they grow more time consuming to deliver.

Just look at business continuity and disaster recovery in small businesses. A study by Gartner found that only one third of small businesses surveyed said they were prepared for a disaster within the next 12 months.

In other words two thirds of all small businesses are not prepared for a disaster or protected. The reason, in most cases, is that small businesses don’t have the IT skills of solutions to perform common tasks like backing up critical data or developing a way to restore systems that crash or become damaged when a pipe breaks or there is a fire, flood or other disaster.

Small businesses also need help just backing up and restoring files when someone accidentally deletes them. Such deletions in small businesses are quite common.

Whilst everyone understands the need for data to be backed up, what many don’t realise is how expensive and difficult it actually is with traditional solutions. In fact, the traditional approach to backing up data is a time consuming and resource intensive task. The normal procedure requires tapes to be rotated, in the right order and taken off site for secure storage.

Plug In, Switch on & Start Working

Security within smaller businesses is also an issue. Hackers today are after confidential information about businesses and their clients to commit fraud and identify theft. They employ increasingly sophisticated attacks that may use socially engineered phishing email messages. These spam messages are designed to fool even savvy computer users in to thinking they are from legitimate sources. An unsuspecting user might click on malicious executable file or URL link to a poisoned web site and automatically download malicious software.

In their pursuits hackers increasingly exploit new vulnerabilities in applications and Windows operating systems as a means of infecting computers. To battle this problem, software vendors issue frequent system updates and security patches that must be installed quickly to minimize exposure to each new threat.

In 2008, Microsoft alone issues 43 critical, 24 important and two moderate fixes, according to security experts. The previous year saw a similar amount, including 49 critical, 23 important and five moderate updates. Other application and browser vendors had numerous updates as well.

Again, many small businesses don’t have the IT expertise to track all of these patches or the time to install them. Beyond security patches, there are typically many operating system updates that must also be applied. Such installations are often time consuming.

Unfortunately many of these fixes incur downtime, which no business likes. For example, in many situations, a business must first test a patch or upgrade to be sure it does not cause problems. If the test goes well, planning must take place to be sure the changes are made at a time that least inconveniences its workers. Again, many businesses are looking for help with these matters from their business partners. The challenge for the business partner is that all of these tasks (testing, planning, applying etc.) are all time and labour intensive.

Problems with traditional Small Business Server Solutions

Even the smallest business today requires certain basic capabilities. Workers need to share files and printers. Additionally, their data must be protected and their systems must be secure.

The burden on the business partner to provide these services typically requires the use of multiple solutions from different vendors. The mix often includes a server OS and file system from one vendor, backup software from another, and security products including firewall, anti-virus, anti-spyware and anti-spam software etc from even more vendors.

Managing such a mix can add to a business partner’s workload. Each product must be managed with its own administrative system, and each must be updated on its own. There might also be conflicts when trying to get different vendors products to work together.

Additionally supporting such a mix of applications might introduce security issues. For example, if a firewall and anti-spam solution are not in sync with regard to the level of protection each affords, one might work in detriment of the other.

The end result when using multiple solutions is that the time investment per client grows as the complexity increases. It also increases the time investment a business partner must make in learning/training. Their staff must be knowledgeable about many discreet products in order to support their small business client’s workers.

Compounding matters, the traditional choices have had their problems. Solutions designed specifically for smaller businesses often could not scale to support a business growth. For this reason, many of the solutions commonly used are not designed specifically for small businesses. But this only adds to the management burden placed on the business partner because they must customize or scale down these solutions to meet the needs of small businesses.

Additionally, such solutions are often bloated with features not needed in smaller businesses. For instance, directory services might be overkill for a company with fewer than twenty people. Yet, its administration is as time consuming for twenty as it is for one hundred or more.

Similarly, an enterprise solution might be so narrow focused that it lacks key features for small business, thus requiring a patch work of solutions to meet a business’s basic needs. For instance, a firewall might need a third party anti-spam or anti-virus solution to provide more complete protection.

In either case, trying to force fit an enterprise solution into a small business environment can add to the management workload.

What’s needed: Desirable characteristics?

With these concerns in mind, there is obviously a need for an alternative to the enterprise patchwork solutions that are currently being cobbled together and used in small business today.

Any solution that addresses these pain points must be designed specifically for small businesses and the business partners who serve them. It must enable customers do email, create and share documents, centrally manage files, store and secure business data, control access to information, connect offices, employees and partners whilst protecting their network and systems from unwanted disruptions and intrusions.

It should be less complex so that it requires less IT support than traditional solutions. Additionally the solution should be Linux based. The reason: Linux is stable and reliable. This would simplify management and make solution subject to less downtime than some alternative solutions. Additionally being Linux based reduces many security problems, as far fewer attacks, generally speaking, are aimed at Linux than traditional operating systems.

Furthermore, most operating systems are packed with drivers, utilities and services that are seldom used. An ideal solution would only use the parts of the Linux Kernel that are needed to perform the desired functions. This would reduce potential vulnerabilities.

To simplify matters further, the solution should be very easy to deploy. For example, it should be offered as a simple plug and play solution in the form of an appliance. And the solution should support remote management to troubleshoot and correct small problems, as well as recover from a system crash.

A solution with these characteristics will save a business partner valuable time that would otherwise be needed to administer solutions at every client’s site. This saves time and money. It allows a business provider to provide services in a more economically efficient manner to existing customers. And it frees up time to solicit and support new businesses.

Enter: An affordable solution designed specifically for small businesses

Small Business Server Appliances are a new breed of Small Business Server Solution they are delivered delivered as a plug and play hardware appliance, everything is included. Its pricing structure is simple and straight forward. Business partners do not have to deal with multiple and complex licensing agreements as is the case with many alternative offerings where you are required to switch platforms (or upgrade hardware) above 75 and 100 users, or when email and data storage requirements reach a certain limit.

Small Business Server Appliances offers file and print sharing; firewall, anti-virus, anti-spam protection; email, calendaring, contacts, tasks; secure remote access; data backup and disaster recovery features; office productivity tools; and automated system updates.

Everything is included within the appliance as a single solution. And business partners can use the platform to deploy other applications that a client might need.

The high performance appliance hardware allows a powerful solution to be delivered in a small footprint. This also provides the ability to scale solutions as a clients business grows up to 500 users without artificial licensing barriers. Furthermore, the appliance format also makes the solution very easy to deploy, typically it can be up and running in about 20 minutes.

Setting the solution apart: Autonomic features and benefits

Small Business Server Appliances are designed to run on their own at a customer’s site with little intervention from the business partner. To accomplish this we make use of autonomic features that automatically handle many routine tasks and can correct many problems on its own as they arise. These autonomic features ensure that the small business stays up and running and its systems and data are protected, all while off loading time consuming IT tasks from business partners.

For example Small Business Server Appliances comes pre built and pre configured and can usually be implemented in around twenty minutes. There is no monitor or keyboard, the admin interface is accessed via an IP address securely through HTTPS which enables you to manage the appliance remotely. In contrast, alternative solutions often require the business partner to load 5 to 15 CD’s to get a system running initially.

Small Business Server Appliances also has the ability to self manage automated backups to a disc based storage device (on or off site), to a hosted backup service in addition to traditional tape or USB based storage devices. A few Small Business Server Appliances also provide the option for integrated hot swap backup discs to be used which enable data to be backed up continually throughout the day.

Summary

With Small Business Server Appliances, business partners get an easy to implement and easy to manage solution that has specifically been designed for smaller businesses.

Small Business Server Appliances come pre built and ready to be used this solution offers a rapid time to value.

All of the attributes of Small Business Server Appliances pay dividends twice over. First, the small business client is happy, because they can do their jobs without computer related interruptions. And second, a business partner can deliver a high level of service while dedicating minimal IT resources and staff to each client.

The autonomic features of the solution reduce the time and resources a business partner must invest to begin work with a new client and to support existing small business customers. For example very little training is required to become familiar with the solution, so business partners quickly leverage the solution and immediately become more profitable.

Business Plans – The Main Components That Go Into a Business Plan

“Have Business Plan or Bust”

More than ever, it’s vital to have a plan for your business. And, I’m not speaking about having a marketing strategy just for when starting a new enterprise or making use of it for a business loan. Every business, new and established, must periodically re-evaluate their current plan to see if targets are being met or if they’ve changed and what the brand new strategies are.

Without planning and a strategy, an organization is simply “guessing” and has nothing solid with information on paper regarding the business’ successful attainment of goals.

Do You Know What a Business Plan Really Is and Does?

Many individuals have no idea what a business plan’s purpose actually is. That is the largest reason why people have so much difficulty writing them.

In a nutshell, such plan is about results. Your plan is a direct reflection of your purpose.

The long clarification of what a business plan is: any plan that works for a business to forecast what may be ahead, allocate resources, focus on key issues, and put together solutions to problems as well as opportunities.

Now, a ‘start-up’ plan these additions:

  1. A summary about what the enterprise is and does.
  2. A mission assertion that lets employees, clients, and lenders understand your ethics and goals.
  3. An inventory of keys to success.
  4. A market evaluation to determine who your opponents are as well as public demand for what you are promoting.
  5. A break-even evaluation to seek out out when you might recoup your funding into the business.

A start-up plan for your small business will certainly settle any doubts as to whether or not to pursue beginning a business you take into consideration, but will also serve as your roadmap to take you to the next levels of growth.

Your plan will rely greatly on your specific business. The bottom line is to make your marketing strategy and business plan match your purpose.

Case Studies of Business Plans

With no plan, you don’t know where you’re going and you don’t know methods to get there.

1. Case Study of a Massage Therapy Business: Take the case of a therapeutic massage instructor who had a group of 30 students. Of course, every student’s dream was to graduate and begin their own massage therapy business. But there was a big problem: they graduated and thought they’d simply get clients with business cards and people would flock to them. Only TWO out of the 30 students went on to start out their own businesses. You see, whereas the rest might have mastered therapeutic massage strategies, they weren’t educated in business, let alone create a plan.

Now let’s take a look at how three companies created their plans according to their purposes:

1. Case Research of a Bicycle Frame Manufacturer (manufacturing): A high-end bicycle frame producer that caters to bicycle racers would need to set themselves apart from mountain bike producers and cyclists. As a result of how aggressive racing has become more popular, their plan contains how they may add extra workstations and designer-builders to increase its capability for customized frames. Their plan would additionally go on to explain how they’d use current leased space to make more room for the workstations. Plans are also laid out as to how additional tools for the workstations will likely be obtained.

2. Case Study of a Computer Training Company (service): A certified pc trainer with intensive experience is seeking to increase his enterprise to supply on-web site corporate training and managing coaching and upkeep operations for a large laptop corporation. In an effort to accomplish these objectives, he plans to build on his experience by creating a group of courses designed specifically to help small companies successfully use the preferred business software program packages.

3. Case Study of a Vending Cart Enterprise (retail): A fast-food vending cart enterprise proprietor operates his business on an indoor/outdoor basis. The indoor food cart sales have increased in high-rise business buildings in his downtown area. Consequently, this owner would like to borrow $1 million so as to increase operations by way of the acquisition of extra vending carts. He has an excellent relationship with three banks so, therefore, he simply needs to add a supplement to his current plan because the banks have already got his financial information and know his intended buyer base.

Now that you understand more what a business plan is and does, it’s time to start out….

Writing the Plan for Your Business

So, what are the obligatory elements in a business plan and what order do they go in, right? The how-to’s on that topic are a lot better addressed by an eBook or business plan template where you can ‘fill in the blanks’.

Other locations you possibly can search for steering and run searches for online are (“b”=business):

  1. Sample enterprise plans
  2. B-plan outline
  3. B-plan examples
  4. Free b-plan template
  5. B-plan software programs

You can additionally search for books on Amazon.com and videos on YouTube, as well as web-based plan information, one one of which being, How to Write a Business Plan.

Simply remember: a business plan reflects your purpose and gives you and others a map to follow to get your business to where you want it to go successfully.